If you’ve been lurking around the Internet for a decade, you might have come across an infographic. Most people describe an infographic as a diagram or chart that represents information. In short, infographics represent information in a visual format.
As the years go by, infographics have evolved from simple charts to full-blown imagery with creative visuals. With the sky as the limit, infographics can range from simple images to vivid designs that boast loads of information.
In recent years, people have decided to invest more in other forms of content such as video. As a result, fewer and fewer people have invested in infographics. This is due to the common misconception that “infographics are dead” and that it’s time to move on to new types of content.
Although these rumors continue to spread, infographics continue to perform better than other types of content. Throughout time, they have proven to boost SEO and continue to be a part of link-building strategies.
In this article, we’re going to dive in and find out why infographics should be part of your SEO strategy and why these information-packed graphics matter when it comes to boosting your site’s online presence.
The Perks of Infographics
Infographics were once viral and with good reason. They’re a unique way to present information and do a great job conveying messages in the most effective and efficient way.
Content marketers favor infographics because they can pack a ton of information and display it in a way where it’s digestible. Visual content is easier to process and remember. 90% of the information we can remember is based on visuals.
Not to mention, they’re perfect for everyone. So, whether you’re a blogger looking to educate your audience or a business owner showcasing your latest products and their benefits, an infographic might be just for you.
The reality is, everyone loves imagery. Learning about a complex subject is challenging enough. However, with blocks of text, it can become overwhelming. Infographics change this because they transform complicated information into bite-sized visual pieces.
This makes learning and processing information much more manageable. Also, when learning a new subject, there’s a high probability that people will opt for something visual instead of a textbook.
Why Infographics SEO Still Matter
SEO is vital when it comes to having a solid online presence. Businesses and content marketers have invested a lot of time and effort to keep their sites and rankings on top. However, there are many things site owners must study to maintain their online presence, such as quality content creation, technical SEO, and being aware of Google’s algorithm changes, just to name a few.
One of the most popular ways to maintain SEO and achieve higher rankings is with backlink building. Often, backlink building requires quality content. Although articles and written pieces have performed well, it can be overwhelming to read continuous blocks of text.
These days, content with imagery performs much better. So, what better way to optimize your SERP while sharing excellent content? With an infographic, you can share great design, convey valuable information, and achieve your SEO goals, all at the same time.
To break it down, here are five reasons why Infographics in SEO matters today.
1. They’re an Effective Marketing Tool
Infographics are great at keeping your readers engaged, thanks to their visuals. They also convey essential information in a way that text alone can’t. As a result, marketers have opted for infographics to share information and build an audience. This makes infographics one of the most effective marketing tools out there.
2. They’re Reusable
Making an infographic is hard work. You have to do proper research, create compelling copy, and, most importantly, come up with a fantastic design. Indeed, you can’t do this in a day.
It would be a shame if you could only use your infographic once. Thankfully, you can reuse all that research and effort somewhere else to help you generate inbound marketing opportunities.
For example, you can use various parts of your infographic on other platforms to reach out to different audiences. This way, you can gain more traffic and potential leads to your site. You’ll grow your brand on different platforms without creating content from scratch.
However, it’s essential to keep in mind that each platform has its own audience and preferences. So, if you’re thinking about sharing it on social media, make sure that you know who your audience is and what requirements you need to meet.
3. They’re Great for Brand Awareness
Infographics are excellent at conveying information in a digestible format since they use visuals to tie in their audience. According to digital marketing experts, an infographic doesn’t just increase brand awareness but can also boost website traffic.
When done correctly, infographics can bring in views and traffic, which is excellent for your brand. As a result, people will remember the information you shared and your brand if the use of your brand’s colors is present in the infographic.
If you’re looking to raise brand awareness and share content, an infographic in your brand’s colors might be the answer to that.
4. They’re Highly Memorable
One of the main reasons infographics are so favored is because they are highly memorable. Although there are a few lighthearted ones out there, most infographics are made to retain information more manageable.
Infographics have also been shown to have lasting impressions. According to studies, a picture helps us remember 65% of what we see three days later, compared to 10% of what we see from text. Now, when you pair valuable information with compelling visuals, it’s bound to perform better than text or images alone.
5. They’re Easily Shareable
We’ve mentioned previously that infographics are reusable and can be shared on other digital platforms. Although you might have created a particular infographic several months before, it can still retain its relevancy and can still be shared long after it has been published.
Having people see your infographic is good but having them share it is even better. Thanks to share buttons and integrations between browsers and various social media platforms, sharing an infographic has become extremely easy. Although share buttons have made sharing infographics easier, it’s still recommended that you upload your infographic on different platforms.
Since infographics are easy to share, it also increases the chances of people seeing your infographic— meaning that traffic might be coming your way anytime now.
The Bottom Line
Despite the misconception that infographics aren’t as popular they used to be, they’re still one of the most effective marketing tools out there. If you’re looking to boost your site’s SEO, improve your online presence, and make memorable content, an infographic might be something you want to look into.
About the Author
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.