Design-Led Content Marketing: Why It Matters to Your Brand

Design-led content marketing is all about creating beautiful and engaging content that will capture your audience’s attention. By using attractive visuals to communicate your message, you can create a connection with your audience that will keep them coming back for more.

This type of marketing relies heavily on visuals, making it a great tool for businesses with strong branding.

creative
Photo by Kelly Sikkema on Unsplash

Taking an online digital marketing course at Digital Scholar will allow you to learn new techniques and tips on digital marketing and create your own brand. Design-led content marketing is a great way to stand out from the competition. With so much content online, it’s more important than ever to find a way to stand out and capture your audience’s attention.

Using creative visuals and interesting messaging can set yourself apart from the pack and attract more customers.

How design-led content marketing differs from traditional content marketing

Design-led content marketing is a strategic and creative approach that differs from traditional content marketing.

With design-led content marketing, you focus on creating beautiful, engaging, and visually appealing content that will capture your audience’s attention. You also use design principles to create an overall visual theme or style for your content to make it stand out from the competition.

In contrast, traditional content marketing focuses on creating useful, informative, and educational content to help your audience solve a problem or learn something new. 

While conventional content marketing is certainly important, design-led content marketing can be a more effective way to capture your audience’s attention and create a lasting impression.

If you’re looking to create better content that will stand out from the competition, consider using design-led content marketing. It can be a more effective way to engage your audience and achieve your marketing goals.

The benefits of using design in your content marketing strategy

When it comes to creating effective content, good design is essential. Here are four reasons why you should use design in your content marketing strategy:

1. Design makes your content look more professional.

If you want your content to appear credible and authoritative, using good design is essential. Professional-looking content will make your brand seem more trustworthy to your audience.

2. Design can help you stand out from the competition.

You can easily differentiate yourself from other brands and attract more attention to your content with well-designed content.

3. Design can help you communicate your message more effectively.

When you use design in your content, you can communicate your message more effectively. With the help of visuals, you can help your audience understand and remember your content better.

4. Design can help you increase engagement with your content.

Including visuals in your content can help you increase engagement with your audience. With the help of good design, you can make your content more appealing to your audience and encourage them to interact with it.

As you can see, using design in your content marketing strategy is a great way to improve the overall effectiveness of your content. 

If you’re not currently using design in your content, start by evaluating how you can incorporate it into your strategy. 

The results you see may surprise you!

How to create effective design-led content

Design-led content is all the rage these days. But what does that mean, exactly? So how do you create design-led content? How do you create it? And more importantly, why should you bother?

It’s pretty simple!

Just start with a strong visual element and build your content around that. You can use images, videos, and infographics to catch people’s attention. And be sure to make use of typography and layout to create a visually appealing page.

Of course, design-led content isn’t just about looks. It also needs to be well-written and engaging. So, take the time to develop a good story or angle, and make sure your content is properly edited.

Creating effective design-led content can be a challenge, but it’s worth it. You can stand out from the competition and engage your audience like never before if you do it right. 

So, get creative and have some fun with it!

Examples of brands that are doing design-led content well and how are they implementing it

In today’s digital age, it’s more important than ever for brands to have a strong content strategy. Not only does good content help a brand stand out from the competition, but it can also be a powerful tool for building trust and loyalty with customers.

But creating great content isn’t easy – it takes a lot of time, effort, and creativity. That’s why brands need to look to others for inspiration and learn from the best examples.

In this blog post, let us also look at some of the brands doing design-led content well and learn how they’re implementing it.

1. Let’s start with Nike.

Nike is a brand that has always been known for its cutting-edge design, and its content strategy is no different. Nike’s website is designed to look like a magazine, with large images and bold headlines.

But it’s not just the design that makes Nike’s content stand out – it’s also the content itself. Nike constantly creates new and interesting content, ranging from short videos to long-form articles. And all of it is high quality, engaging, and on-brand.

2. Another brand that does design-led content well is Apple.

Apple’s website is simple and clean, with lots of white space and big, bold headlines. And like Nike, Apple also puts a lot of emphasis on quality content. In addition to its website, Apple also has some different online publications, including “The Loop” and “Macworld”.

Apple’s content is always well-written and on-brand, and it’s a great source of information for Apple fans.

3. Let’s take a look at Starbucks.

Starbucks is another brand that does design-led content well, and its website is a great example of this. Like Nike and Apple, Starbucks’ website is simple and clean, with lots of white space and big, bold headlines.

But it’s not just the design that makes Starbucks’ content stand out – it’s also the content itself. Starbucks constantly creates new and interesting content, ranging from short videos to long-form articles. And all of it is high quality, engaging, and on-brand.

In addition to its website, Starbucks also has many different social media accounts, each filled with great content.

So, there you have it – three brands that are doing design-led content well and three ways to implement it. If you’re looking for inspiration, these are a great place to start.

Tips for implementing a successful design-led content marketing strategy for your brand

Design-led content marketing is one of the most effective ways to create and share engaging content with your audience. It can help you connect with your customers deeper and ultimately drive more leads and sales.

Here are some tips for implementing a successful design-led content marketing strategy for your brand:

1. Establish a strong visual identity.

The first step in creating engaging design-led content is establishing a strong visual identity for your brand. Start with developing a style guide that outlines the colors, fonts, and other elements you want to use in your marketing materials. 

It’s also important to ensure all of your branding elements are consistent across all channels, so your audience knows they’re always interacting with your brand.

2. Create visually appealing content.

Once you have a strong visual identity in place, it’s time to start creating engaging content. This sector includes designing infographics, videos, and other multimedia content that will capture your audience’s attention. 

Be sure to use your branding elements throughout all of your content to have a consistent look and feel.

3. Make use of social media.

Social media is a great way to share your design-led content with a wider audience. Be sure to post your content on all of the major social networks, and use effective hashtags to help it reach a larger audience.

4. Engage with your audience.

One of the best things about design-led content is that it allows you to connect with your audience deeper. Be sure to engage with your audience in the comments section, and answer any questions they may have. This way, you can build trust and credibility with your audience.

5. Track your results.

It’s important to track the results of your design-led content marketing strategy to see how well it’s performing. Tracking includes measuring the number of leads and sales it generates and the amount of engagement it receives. Use this data to tweak your strategy.

Finally, consider developing a design-led content plan for your business.

  • Well, there are many reasons to start implementing.
  • Design-led content looks good.
  • It’s easy on the eyes,
  • It draws people in.
  • It’s more engaging than traditional content.
  • People are more likely to read, share, and comment on design-led content than plain text.
  • It helps you stand out from the competition. – with so much content material out there, it’s more important than ever to create something that stands out.
  • Get Started Now!

About the Author

Karthikeyan Maruthai

Karthikeyan Maruthai is a Digital Marketing Head at EchoVme Digital, where he heads the development and SEO teams. Karthik is also a trainer at Digital Scholar, has been working in the development field for over a decade and is the go-to person for any SEO and tech-related queries