5 Ways Your Business Can Use Video Marketing

Possibly you have already heard about video marketing many times. Are you thinking of creating a campaign? A wide range of possibilities opens up to us, especially if we want to be creative and original. Video marketing is a great marketing option and gains many advantages!

Photo by KAL VISUALS on Unsplash

What is video marketing?

Video marketing is a technique that is based on introducing or using video in the digital strategy of a company. In short, it is about the creation of optimized audiovisual pieces regardless of each platform or social network.

If you generate valuable and quality content, you will not only save time and effort but also improve your brand image, positioning, and RIO. Now choose a video editing tool like FlexClip video editor and get started to making your marketing videos for your company. If you are still not sure why you should incorporate video marketing into your strategy, here are some of the reasons why video marketing is the king of content.

What advantages does Video Marketing bring us?


It is a good way for the user to see with their own eyes the reality of the product or service that you are showing, the reality of your company and your workers. It is more trustworthy if it is a testimonial. After all, you will bring humanity to your brand.


Precisely because it provides reality, it also generates confidence in the viewer. Seeing, hearing and knowing how the product works is a good way for the user to be sure and more confident of what he will acquire.

We could say that this type of strategy is a great opportunity for differentiation and presentation to enhance our brand. Better show our values, who we are and what we do. Certainly, not many people and brands are still encouraged to carry out this type of strategy, so you still have a great opportunity before you.


As I said before, it is an opportunity to be creative and original since we have many ways of presenting the video. Whether it is telling the first-person experience, demonstration videos, animated and narrated videos, it will basically depend on everything that comes to mind.


Did you know that videos often rank first in Google search results? It helps your SEO positioning and having a video on your page will increase the time the user spends on it. Also, this video can be shared on Social Networks or other websites, which increases the visibility of your page at the same time.


With the help of video marketing, we not only generate greater brand visibility but also show a more professional image. We will generate trust and credibility in the user, we will attract new clients and we will attract the attention of the old ones.

Audiovisual content

We already know that we are at a time when millions of users consume this type of content daily, so it is a way to keep up to date with the current demand for audiovisual content.

Take advantage of the video to change the way your customers are used to receiving your message. For example, change the tone of your message to a more humorous tone, play with music and images to cause emotions, etc. Well, now that we know what we can achieve by doing video marketing, we are interested in knowing what types of video marketing we can do. Let’s see!

5 types of video marketing most used

1. Corporate video

It is a more visual and creative way to show your customers how your company works and who works in it. At the same time, it is a way to humanize your brand and make it closer to your audience, which will make it easier to connect with them. We could say that it is behind the scenes of your own company.

Therefore, with a corporate video, you can:

  • Make your company known from within in a more creative way.
  • Humanize your brand.
  • Connect more closely with your audience.

2. Explanatory video

To explain how one of your services or products works, explanatory videos are a very useful resource and easier for users to understand. Among other things, we can get:

  • Make your products or services known in a more creative way.
  • Try to make the user understand how your products or services work in a more visual and direct way.
  • Make your products or services more fun instead of presenting them in a text, as is usually the most common.

3. Video testimonial

It is clear that knowing the experience of other users regarding a product that you are about to buy can always influence your decision, to a greater or lesser extent. Still, it is something that we usually take into account. If these opinions are positive, they can help us choose that product, right?

The way to present these testimonials is often in writing, but making it visual could give it more credibility and make it even closer. So, what does a testimonial video bring to our company?

  • Humanize the testimonials by putting a face on them and leaving behind the fact that they could be false, which leads us to the next point.
  • Give greater credibility to opinions about said product, service, brand, etc.
  • Provide confidence to take the step of choosing that product, service, brand, etc.
  • That users feel identified with what other people think.
  • Clear doubts that these users may have before choosing that product or service.

4. Demonstration video

Similar to the explanatory video, we have the demonstration video. It is another way of telling how your services work and what you are going to achieve with them but in a shorter and more concise way. It has to be easy to understand. It is also a good idea to use them to present an offer or discount. So, we will get:

  • Present our services to the user in an easy and visual way.
  • Capture the attention of users with offers and discounts.

5. Advertising video

Finally, we have the types of video marketing that perhaps we are most used to seeing. These are the advertising videos. With them, it is more common to promote a product or service in order to get sales, subscriptions, etc. In other words, they are the typical television spots, but we can also distribute and share them online. Like the rest, they don’t have to be boring or monotonous. It’s also an opportunity to be creative and original.

Are there more types of video marketing?

Of course, we could still talk about recommendation videos from another well-known brand or influencer (it could be similar to the testimonial video but with more weight on the user), video blog or vlog, video contests, portfolio videos, etc. There are still more, but in this post, we wanted to highlight the most used ones.

It all depends on the approach you want to give your video and why. Think wisely! Audiovisual content is a super useful tool that sometimes escapes us. What other types of videos do you know? Tell us in the comments.

About the Author

Sammy Zhou

Sammy Zhou is a digital marketer. She always tries to explore something new in her content and loves sharing tips and tricks on marketing. Works for a digital marketing company, she is passionate about everything related to marketing.

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