In a world where ads are popping up everywhere, it can be easy to put organic marketing aside. Everyone is running paid ads, so how can you keep up if you don’t follow suit?
Ads are indeed important and effective, but organic marketing can bring you more benefits in the long run. It can help you attract and engage people naturally, not to mention that it’s more cost-effective – sometimes even free.
According to a small business advertising survey, 20% of small businesses spend up to $50,000 annually on advertising. Some spend even more, with about 7% of small businesses spending north of $1 million.
How much money do you spend on ads that may not even be effective?
If you want to trim down that spending, here’s what you can do to strengthen your organic marketing strategies.
Learn More About Your Target Audience
This might be the most crucial step to take because consumer behavior changes over time. What you knew about your target customers a few years ago can be just a sliver of who they are now. Their needs and pain points may have shifted, so you need to get up-to-date with their needs and preferences.
That’s why regular audience analysis is vital. Look into their current interests, wants, and thoughts on your products or services, and find ways to satisfy their needs. What do they think of your blog? How about your customer support?
Conduct surveys, quizzes, polls, monitor social mentions and check your target audience’s comments and feedback on competitors’ sites and social profiles. Once you gather critical information, you can improve your services and boost organic marketing through relevant, high-quality content across all platforms.
Personalize Customer Experiences
Consumers expect personalized experiences when engaging with brands. It makes them feel special and inspires their loyalty.
In fact, statistics on personalization show that 80% of consumers are more likely to buy from businesses that offer personalized experiences. The research also shows that 63i% of consumers won’t purchase from brands that provide impersonal experiences, while 83% will gladly share personal information with brands to improve their experience.
It’s undeniable that offering relevant products or services that resonate with your audience is key to driving more traffic to your site or physical location.
So, make the most of your gathered customer data to meet individual requirements and make relevant recommendations.
Don’t forget to address customers by name and reward their loyalty with highly targeted promotions and deals. A loyalty program is another excellent way to reward loyalty and attract a larger customer base.
Give Your Customer Service a Human Touch
Do you rely only on live chat and chatbots for offering customer support? If so, you may be losing many customers.
Cloudtalk IVR Voice support offers the much-needed human touch that people are looking for in brands. It’s essential for keeping a human point of view in business and especially important for communicating with first-time customers.
When your customers know there’s a human aspect in doing business with you, the good word about your business will spread like wildfire. Investing in a call center is one way to do it, but be sure to take a customer-centric approach with all your customer service strategies.
Replace Salesy Techniques with Real Value
Being overly salesy and pushy is a surefire way to annoy customers and drive them to your competitors. No one finds over-promotional marketing appealing.
Instead, give real value to your audience. Don’t talk about the features, but rather about the benefits people will enjoy if they engage with your brand.
Take a people-first approach and focus on your customers’ needs. Be helpful and offer solutions to their problems. That’s how you’ll stand out and start generating more organic traffic, leads, conversions, sales, and ROI.
Build a Strong Social Media Presence
This is one of the best ways to strengthen your organic marketing. Sharing informative, high-quality content on social media will help you boost brand awareness, increase online visibility, and drive more people to your site.
The best part? It’s free! Many social platforms even have excellent targeting features for reaching the right type of audience.
But posting content once in a blue moon isn’t going to cut it. You need to be active and interact with followers daily, being highly responsive to all their comments and messages. Show that you’re a brand that cares, instead of one only looking to sell.
Use the Latest SEO Techniques
With proper SEO, you can grow your business organically faster than you can imagine. You can increase online visibility and website traffic and climb to the top of SERPs.
The SEO world is constantly changing, and Google keeps adding new ranking algorithms, so stay up-to-date with the latest techniques and best practices.
Some of the most effective SEO techniques include mobile-first design, optimizing content for voice search, building quality backlinks, implementing long-tail keywords, improving user experience across your website, and creating relevant, long-form content.
Make Data-Based Decisions
Many of your efforts may fall down the drain if you don’t base all your marketing decisions on data. You can’t play a guessing game and hope you hit the bullseye. You might end up shooting yourself in the foot.
So, conduct regular market research, audience and competitive analyses, and stay on top of the latest industry trends to gather crucial data for improving your marketing efforts. You’ll get laser-sharp clarity and drive important insights for long-term business success.
Boosting your organic marketing doesn’t seem so difficult now, does it? Of course, there are many more ways to improve your organic marketing strategies, but these will give you a great head start. They’ll supercharge your marketing campaign and help you generate qualified leads, conversions, sales, and a high ROI.
About the Author
Dean Chester is a cybersecurity expert and the co-founder of research VPN providers Cooltechzone. While cryptography has been and remains his main passion, he is also interested in the political and social repercussions of internet safety issues.