Here’s the thing: Online marketing can be daunting and complicated at times. This could deter even the most focused entrepreneurs from ever coming up with a successful online strategy.
But for you to reach more prospects, as well as grow your revenue and business, you need a solid internet marketing strategy in place.
In this post, we will take a look at the nine most effective internet marketing strategies, and how you can use them to win more customers and increase your revenue:
1. Maintain great relationships through email marketing
Email is, without a doubt, one of the most successful online marketing strategies out there. In fact, about 80% agree that email is the very core of their business.
Email marketing starts with a welcome message, thanking new customers for opting in your email list. Then, you can go on with the announcement of your brand new products and services, news about the company, coupons, and even sales offers.
Furthermore, you can send promo codes enticing prospects to purchase. Then, you can track these codes to know how effective your email campaign is.
2. Make a great first impression with web design
A lot of times, your website is the first point of interaction between your brand and prospective customers. That’s precisely why you need to make an excellent first impression.
A great web design company could help you reach more people, allowing you to earn more revenue online. Excellent site design and navigation enhances the overall user experience on your site, making it easy for users to search for information that they need to convert into customers ultimately.
If you have a well-designed site, a lot of users will spend more time reading your content and learning more about your brand. This also sends off positive signals to search engines, making your site appear higher on search results.
3. Improve your website visibility using SEO
Optimizing your web content ensures that it will appear on search engine results. Still, a lot of people think that search engine optimization is rather time-consuming, too complicated, and not worth the effort.
But the thing is that it is one of the most effective long-term strategies that you can have to generate high-quality traffic.
While it’s vital to understand how Google’s algorithm works, you also have to focus on creating unique, insightful, and engaging content for human readers, and that includes several SEO principles.
Start by researching highly targeted keywords, and then incorporate those keywords in in-depth blog posts that will add value to a specific topic.
4. Provide valuable information through content marketing
Content marketing is one of the surefire ways to generate traffic and leads online.
It usually involves creating blog posts, infographics, guides, ebooks, and other relevant content. You can also create visual content like images and videos that will give people a closer look at your business.
Content marketing will position you as a thought leader in your industry, as customers nowadays would want to learn more about your products. And the best way to do that is by creating a helpful piece of content.
5. Engage customers with video marketing
With high-speed internet, and the capability of more and more devices to play HD videos, it also makes sense for a lot of companies to leverage this medium for their gain.
In fact, marketers are now prioritizing videos over any kind of content out there. That’s because 64% of users are more inclined to buy a product online after viewing a product video.
This 2020, we will see video marketing continue to grow at a fast pace. It is a strategy that companies who have a budget will find quite hard to ignore.
6. Cater to inquiries swiftly with chatbot marketing
In a nutshell, chatbot marketing is a marketing automation practice that is still quite new in the world of digital marketing. Still, it has so much potential and has received so much attention last year that it deserves to be on this list.
Chatbots are simply bots that can create conversations with your customers. The most popular of these are Facebook chatbots.
They utilize Facebook Messenger to gain feedback from customers, get vital information, and guide users throughout the buyer’s journey.
7. Reach more customers by utilizing influencer marketing
Influencer marketing is the process of businesses connecting to high-profile online users. This allows businesses to connect with an extended audience, as well as promote their products and services.
Influencer marketing lets you create relationships that will ultimately help you attract a loyal following.
8. Employ social media marketing to connect with your audience
Maintaining a strong presence on social media can help you connect with your current and prospective customers, allowing you to come up with a strong online strategy.
You can also utilize social media to engage with users, provide them with insightful information about your business, and create relationships that would entice them to purchase.
If anyone has questions or inquiries about your business, they can contact you on social media, and you can help them with the next steps that they have to take in your company.
9. Promote to a targeted audience with PPC advertising
Another popular marketing model that you can use is PPC or pay-per-click advertising.
Through it, you can bid for placement in a sponsored link on search engines for particular keywords and phrases. If your bid is the highest for a given keyword, then your ad will appear on organic search results when users type a particular keyword on search.
One of the known benefits of PPC advertising is that these ads could send out relevant, qualified traffic to your site the minute that users click on it to go live.
Moreover, PPC ads are cost-effective, and you only have to pay if users will click on your ads. Meaning, you can avoid wasting funds trying to reach users who aren’t interested in your products and services.
Following thoughtful digital marketing strategies is the key to helping businesses grow their bottom line. The nine strategies we have mentioned above will help you grow a strong online following, making you succeed.
About the Author
Kenneth Sytian is the Owner and CEO of Sytian Productions. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and influencer in the industry of web design and development in the Philippines.