Hiring an In-House SEO Expert vs Working with an Agency

Whether you are an enthusiastic blogger or a content marketer, you are probably not oblivious to the fact that SEO optimized content leads to a multi fold increase in organic traffic. Although the term SEO has been a buzzword for over a decade now, it might sound intimidating to a lot of writers and marketing professionals. A good number of SEO agencies crop up when one searches for SEO related keywords. So as a business it could be tough to decide between hiring an SEO expert and outsourcing it to an agency. Let us see why an agency might fare better than hiring an SEO expert if you are clueless about it.

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A good professional SEO service provider will help your company achieve its goals with formulated strategies within your proposed budget. Multiple techniques can be used to reach your target audience and gain better rankings for the website.

Search engine optimization (SEO) has a vital role to play in your company’s online marketing efforts. A website’s visibility on the search engine result pages (SERP) can be controlled and manipulated to a great extent with the help of search engine optimization. With this process, certain features are included in the website which makes the website compatible with all search engine results. In an e-commerce environment, SEO plays a major role as well.

SEO service providers get you access to better results

Leaving the success of your venture or website up to fate would be a very wrong decision in this highly competitive world. Irrespective of your knowledge base and continuous efforts, it’s not definite that as an individual you or your SEO expert will be as successful as a professional company in achieving the best outcome through content marketing.

 An SEO agency with experience in handling multiple projects will be useful in evaluating and assessing the website content, your goals, and the competitive websites to create a strategic plan and deploy it for increasing your visibility in any form of searches. Tracking your website’s progress and making adjustments to their techniques and strategies will be their priority while ensuring that you achieve the best outcomes within the anticipated time frame.

Outsourcing the SEO work helps you focus on your product and website better

While going through the SEO optimization requirements, you might often wonder how you will be able to make the time to build content, perform link building tasks, and handle metadata research together. While you can always take out time to research, handling all of it on your own can take you much more time to receive any fruitful output and get your website the desired visibility on search results to make a difference.

However, if you collaborate with a professional SEO services provider, focusing on your services will get easier and having a strong product to market will be easier and better. The stress and panic of how your website is performing will get reduced too as you will always know that a group of professionals are doing everything to get you the desired outcome.

Some full-service companies can do much more than just SEO

While you can always go for an SEO service providing company, a complete digital marketing agency is going to make your life much easier. You can focus completely on what you have expert knowledge about, that is building your product and services while relying completely on these marketing agencies to handle your digital presence. Experts in fields like content development, advertising, website design or digital marketing are hired by these agencies and you will find a one-stop solution to all your queries by hiring them.

These companies that provide multiple services also more than often offer discounts for customers that are profiting massively with their help. They also offer discounts to companies that have hired them for full-service packages after availing SEO services from them. As your company and its reach grow, you will be able to notice how they not only help you build your online visibility but also help you achieve your broader goals within an estimated timeframe. A number of these agencies also provide combination services for companies looking to delve into SEO.

What they can help you with:

Metadata

 SEO metadata refers to the data that comes up on the search engines when a particular query is placed. It is a combination of the title of the page and the meta description for the particular page. The meta description is a descriptive text that comes under the metadata to provide a better outlook of the content ahead.

Almost all these SEO management agencies specialize in the execution of the social media metadata on your platform. They can introduce Facebook’s open graph platform and Twitter cards to clients’ operations to increase the click-through rate through pages being shared on all these social media platforms.

Backlink Audit

Any link audit starts analyzing the current links (also known as link profile to your website) and examines how beneficial they are for your site. A working link audit also shows the risky links and the methods in which you can better your strategy.

Even though your inks aren’t exposed to any risks, you might still be not achieving your maximum potential. Link audits can help you benchmark through a competitor, make your SEO sounder and many other things. Link audit.

A link audit can take anywhere around 5-10 hours, depending on how strong and expensive tools you have at your disposal to handle these audits. An average audit may cost you something from $2000 to $6000 for a link audit.

Internal Links

Link building isn’t only useful to external sites that are linked to your website. You can actually help the search engines get a better understanding of your website through internal links to other pages on your website within your mutual consent.

Keyword Research

Keyword research is one of the best ways to generate traffic to your website through searches. It’s always better to research the important keywords before starting to write any content. Through this, you can always pay more attention to the volume of content present for a particular keyword. This means that you can produce tailor-made content for topics that people are already talking about and searching.

Keyword Optimization

Using the keywords to gain the maximum result in your content is very important. Knowing exactly where and in which manner to use a keyword for maximum searchability. On-page optimization is a crucial step.

Content Organization

The content on your website needs to have a flow and be present in a lucid, understandable manner with the right direction to it in a logical manner. This is not only a good prerogative for SEO, but it also helps the visitors understand and find relative content on the website easily. ( It is always better that they stay on your website longer).

Content Promotion

This increases the exposure of your visitor to new content by sharing it on social media platforms and building links to your website or content. This can be done both internally and externally.


About the Author

Shubhangi

Shubhangi is a Chief of Staff at Adaface (the most candidate friendly skills assessment test in the market). She is a designer who loves creating unique and impactful content and marketing solutions.