The call to action (CTA) is one of the most important elements when it comes to website design. A well-designed CTA can result in more conversions for your business. In this blog post, we will take a look at examples of effective CTAs from some of the top websites around the internet. Keep reading to see how you can apply these strategies to your own website!
What is a call to action (CTA)?
A call to action is a button or text on a website that encourages users to take a specific action, such as signing up for a newsletter or making a purchase. The CTA is one of the most important elements of website design, as it can help you convert more visitors into customers.
Why are CTAs important on websites?
Answer: CTAs (calls to action) are important on websites because they are one of the most effective ways to convert website visitors into customers.
A well-designed CTA can compel a website visitor to take a desired action, such as making a purchase or signing up for a newsletter. When designed correctly, CTAs should be clear, concise, and easy to find. They should also match the overall tone and style of your website.
If you’re looking to increase sales or signups on your website, consider adding some well-designed CTAs.
What makes a good CTA?
There’s no one answer to this question since what makes a good CTA (call to action) will vary depending on the context and audience. However, some things to consider include:
- clarity: the CTA should be clear and concise, and easy for people to understand what they need to do
- urgency: the CTA should create a sense of urgency or importance, so people feel compelled to act immediately
- relevance: the CTA should be relevant to what people are trying to accomplish on the page/in the app
- design: the CTA should be visually appealing and match the overall style of your website
Examples of effective CTAs
Determ (former Mediatoolkit) by using CTA “Why Determ”, encourages visitors to dive deep and understand what the company does and how it works. Furthermore, the CTA button is in a neutral yet standing out color, making it hard to miss.
It’s a good CTA because it engages the reader and encourages them to learn more about the topic. Asking a question is a great way to capture someone’s attention and get them interested in learning more.
When used as a CTA, “why” can be especially effective because it prompts people to think about why they should care about the topic. And once they start thinking about it, they may be more likely to want to find out more information.
#2 Get X for free
Kontentino communicates free 14 days in their CTA which is a very powerful message. People love free stuff and this CTA is bound to convert better because of that. With CTA copywriting, it is important to be very clear about the offer you are giving.
“Get 14 days for free” is a good call to action because it takes advantage of the psychological principle of loss aversion. This principle states that people are more likely to take an action if they stand to lose something than if they stand to gain something.
In this case, the call to action tells people that they can try out the product for free for two weeks, and that if they don’t like it, they can cancel their subscription without any further obligation. This creates a sense of urgency and encourages people to act fast before they change their mind.
#3 Book a meeting
RaynetCRM ‘s CTA for “book a meeting” is very clear. It tells you exactly what you need to do in order to schedule a meeting with the company. And it’s placed prominently on the page, so it’s easy to find. This way, you can generate extra traffic directly to the next stage of your sales and marketing funnel.
A “meeting” can be anything from a simple conversation over the phone to a multi-day conference. It all depends on what you need to get done. The important thing is that by booking a meeting, you’re taking the first step towards accomplishing whatever task it is that’s been assigned to you.
#4 Start free trial
Calendesk CTA “start free trial” is a great example of a CTA that’s relevant to the audience. People who are looking for a calendar app and stumble upon this CTA may be tempted to start their trials straight away. Furthermore, you can use a bit of social proof in such a section to encourage more sign ups.
First, it’s an attention-grabber. Everyone loves getting something for free, and offering a free trial gets people’s attention and encourages them to learn more about your product or service.
Second, it’s a low-risk way to try out a product or service. People are hesitant to commit to buying something without knowing whether they’ll like it or not, but by offering a free trial, you give them the opportunity to test out your product or service and see if it’s a good fit for them.
It’s one of the most popular CTAs out there, so make sure not to overuse if there is no need!
#5 Let’s talk
Crustlab CTA “let’s talk” is a great example of a CTA that uses urgency to compel people to act. It tells website visitors that they can get in touch with the company for free consultation – and talk about their project in detail.
When someone says “let’s talk”, it often feels like they’re opening up a door for communication. It’s a less formal way of saying “I want to talk to you” and it can make the person feel like the speaker is interested in what they have to say. It also makes the other person feel like they’re being included in something, which can make them more likely to want to communicate back.
So from a marketing standpoint, using “let’s talk” as a call-to-action can be effective because it makes people feel more engaged and encourages them to interact with your brand. And when people interact with your brand, there’s always potential for them to become customers.
#6 Join the demo
Sewio CTA “join the demo” is a great example of a CTA that’s relevant to the audience. People who are interested in learning more about sewers will likely want to join a live demo to see how it works. This CTA makes it easy for them to do that.
There are lots of reasons why “join the demo” is a good CTA. For starters, it’s clear and concise. It also implies that there’s something special about being a part of the demo, which makes people more likely to want to find out what it is. Finally, it’s motivating; it encourages people to take action and become involved. All in all, it’s a great CTA because it targets the emotions of curiosity and desire, which are two of the most powerful motivators known to man.
#7 Try + products or services
BugBug CTA “try + products or services” is a great example of a quick CTA to cause some actions. Not only the design is well-thought-out but it also comes with benefits listed just next to CTA. This way, the visitor knows what to expect.
#8 Fill a brief
That’s exactly how we roll at Brainy Bees. We ask for filling a brief in order to see whether Brainy Bees is a good fit for your services.
A “fill a brief” CTA is a good way to get people to sign up for your email list because it’s simple and easy to do. All they have to do is enter their email address and click the button, and they’re done. Plus, it’s a great way to collect leads from people who may not be ready to buy anything yet. So, if you’re looking for a way to grow your email list, “fill a brief” is a good CTA to use.
Good practices for designing CTA
When it comes to designing CTA buttons, there are a few things to keep in mind:
- The button should be big and easily visible on the page.
- It should stand out from the surrounding text and other elements on the page.
- The color should be eye-catching and complementary to the overall design scheme.
- The text should be clear and concise, and easy to read.
- The button should be linked to a landing page where users can take action.
Of course, there are many other things to consider when designing effective CTAs, but following these tips will help you get started.
About the Author
Kinga Edwards – Creative Owner at Brainy Bees & City Leader at SaaStock. Passionate about content marketing and out-of-the-box PR, looking for insights everywhere and all the time.