In the past, reaching out to the customers was challenging. But the advancement in technologies has changed the marketing dynamics.
Undoubtedly, you can build audience trust through branding by implementing new marketing tactics that have been evolved over the past years. Literally, there are many different ways to market your products in the age of digitalism while being within your budget at the same time.
Marketing, while keeping a budget in your mind, isn’t as daunting as it seems. According to the Business Development Bank of Canada (BDC), your marketing budget should somewhat be a percentage of your revenue.
Furthermore, B2B companies should spend between 2% – 5% of their revenue on marketing.
8 Budget-Friendly Tactics for B2B Marketing
B2B marketing can breed great results. Here are 8 of the finest budget-friendly tactics for B2B marketing.
1. Connect with Email Marketing
Email marketing is the most cost-effective of all the other marketing strategies. There are plenty of ways to compel the audience with great email marketing.
Such as by using welcoming emails, abandoned cart emails, FOMO (fear of missing out) emails, call-to-action (CTA) emails, etc.
You can save your valuable time with email marketing. The advancement in technology has enabled us to set up an automated email setup, which sends marketing emails by organizing, segmenting, and keeping it simple at the same time.
Email content must be created to capture the audience. According to the Content Marketing Institute, 31% of B2B marketers say that email newsletters are the best way to captivate the audience and nurture leads.
2. Use of Directory Listing Management
The other budget-friendly marketing tactic is to use the directory listing management. Third-party authoritative directory listing had a great impact on lead generation. Correct placement on famous directory listing is indeed a great way to increase the visibility of your brand.
There are thousands of directory listings in today’s world; all have different targeted audiences and industries. These include; Facebook, Google, LinkedIn, Apple, My Business, etc.
These marketing tactics include organic searches and also paid placement. You can pick the listing service according to your fixed budget.
3. Use Back-linking as a Weapon
The beginning step in building backlinks is to understand the phenomenon. If you know the process and its power, only then you would be able to use it as a weapon.
The few earned links are fruitful only if rightly done. Spending long hours writing articles and blogs and placing links in it to market the website is like leaving a stone unturned. According to AHREFS, the more backlinks a web page has, the more organic traffic it gets from Google.
Instead, use the backlink reclamation. Conduct an audit of your backlink strategy and bring consistency. Expand partnership and let no chance go in vain to market your product by linking strategy to any websites.
4. Focus on On-Page SEO
This list of marketing tactics can be completed without the mentioning of SEO (Search Engine Optimization). Including budget-friendly marketing tactics include SEO as it is the best and most effective way of generating leads.
According to Bright Edge Research, 68% of the online experiences begin with a search engine.
A piece of pro advice here for all the B2B organizations is to bring improvisations in the age of digitalism. It would save you plenty of thousands of dollars from spending on marketing and time too.
SEO works smartly, not costly! Conduct the proper checks of your website to see if the pages are adequately categorized and organized within the logical folder.
The content on your business website has to be recent with free from errors. Have a great team of content writers that help you in driving the audience to your website, and with that, you can improve your organic search position.
53.3% of website traffic comes from organic search, according to Bright Edge Research.
So focusing on on-page SEO is paramount.
5. Use Video Marketing
You might have heard that a picture says a thousand words. If you believe so, then keep that in mind that a minute video speaks more significant volumes. For B2B companies to have great products or services, using a video strategy for marketing can quickly communicate a lot of information.
According to Wyzowl’s State of Video Marketing Survey, 85% of businesses use video as a marketing tool as it is super useful.
It is no surprise that Facebook and YouTube, the biggest social media platforms, are the most comprehensive platforms for video marketing. Video marketers from 79% – 85% use these platforms for marketing, according to HubSpot.
Another survey from Renderforest also confirms that video marketing is the best tool and is also budget-friendly. According to the survey, 78% of the video marketers got substantial traffic to their websites using videos.
6. Nurture & Generate Leads
Maintaining contacts with the sales leads help you in building a relationship with the clients. Nurtured clients or customers tend to bring more and new audiences, which also helps in generating leads.
Responding at the quickest also results in lead generation as 35% to 50% of sales or leads tend to go to the vendor that responds first.
Lead generating is challenging but highly resulting as 75% of marketers are reporting on how their campaigns are directly influencing revenue.
Nurturing and caring for the existing customers will maintain a positive connection with which the recommendation and positive reviewing grow.
7. Focus on Niche-Driven Strategy
Industry driven or niche-driven strategy is another tactic that makes its place in this list. Gain expertise in targeting the exact niche because it is sure to get you the results. Research conducted by Hinge Marketing says the fastest-growing businesses and marketers must carefully target the exact niche.
Set particularly one niche or two and specializes in it to target the customers in it. Doing this will define you as the marketer who is focused and see the results for yourself.
8. Use of Social Media Platforms
The best strategy to market your product is on social media platforms. According to Statista, more than 50% of the world’s population uses social media. So reaching out to more than half the globe surely ignites the sales or leads.
Another finding from the Global Web Index shows that 54% of social media platforms are used to research products.
Giant platforms like Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, etc. are the most used platforms. So developing a marketing strategy on these platforms will help you in achieving what you have longed for.
Wrapping it up
Marketing for B2B companies while staying in budget is not a difficult task. It just requires you to be smarter and not running for costlier methods.
Remember that it doesn’t need to be expensive, but it should be adequate. There are a whole lot of different things that you can do to increase the leads and boost sales using cost-effective marketing strategies.
The best part is to analyze your values and costs. Suppose you’re spending more on marketing and gaining less than you are on the wrong path. In this technological world filled with digitalism, the smarter you are, the better will be the results.
Build a strategy and use effective marketing tools to take your B2B business to new heights.
About the Author
Samantha Kaylee is presently working as an Assistant Editor at Crowd Writer, a platform for report writing service. She has earned a reputed name in the writing industry with her great write-ups on digitalism and marketing. Here, she shares her views on effective marketing strategies for businesses.